Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Wesley ter Haar Monks

Co-Founder / Chief AI Officer

the speakers

Wesley ter Haar is co-founder and Chief AI Officer of Monks, the global digital marketing and technology services company operating across 33 countries with 7,000+ people. He co-founded MediaMonks in 2001 in a basement in the Netherlands with the mission to "wage war on mediocre digital production." Over 25 years, Wesley grew the company from a scrappy production shop into a global creative powerhouse, merging with S4 Capital in 2018. Named an AI Trailblazer by Business Intelligence Group and an AdAge Creative All-Star, Wesley serves on the boards of The One Club for Creativity and MMA, and was inaugural president of Cannes Lions' Digital Craft jury, championing innovation at every industry transformation.

the studio

Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With 7,000+ people across 33 countries, Monks combines marketing and technology services to accelerate business growth and redefine how brands interact with the world. Named Adweek's first-ever AI Agency of the Year (2023) and The One Show's inaugural AI Pioneer Organization (2025), Monks ranks among Cannes Lions' Top 10 Creative Companies (2022-24) and remains the only partner on AdExchanger's Programmatic Power Players list every year since 2020. With recognition including Business Intelligence Group's 2025 Excellence in AI Awards and Adobe Firefly Partner Award runner-up, Monks proves AI-driven creativity delivers measurable business outcomes at scale.

the talk

Excitement & Anxiety in the Age of AI: Navigating the Future of Creativity

LANGUAGE: ENGLISH

Generative AI is both exciting and anxiety-inducing—a 50/50 mix that swings dramatically with each breakthrough model or method. Wesley ter Haar explores this duality from the frontlines of AI transformation at Monks, named Adweek's first AI Agency of the Year. AI opens opportunities to finally deliver on digital's original promise: highly personalized, conversational experiences we've Always Imagined. But it also challenges our industry's roles, responsibilities, and commercial models fundamentally. What does a creative services company look like in the age of cloud and compute? Wesley shares real insights on navigating from "agency to agents," building AI-first workflows, and what it means when AI moves beyond tools to become true creative collaborators.