Vera-Maria Glahn is a creative business strategist and consultant with strong belief that soft leadership unlocks the best work. Through her new venture Tender Edge, and drawing on sixteen years of experience as co-founder of FIELD.IO and Studio Director at Loop Earplugs, she helps creative organizations navigate transformative growth, professionalization, and leadership challenges. Born in Germany and educated at Kunsthochschule Kassel, Vera co-founded FIELD.IO in 2009 with Marcus Wendt, growing it from two founders to multidisciplinary team of 25+ across London and Berlin, collaborating with Nike, Apple, Deutsche Bank, Microsoft, and Samsung. Frequent speaker at international design conferences including OFFF, EYEO, Resonate, and Toca Me, she is mentor and advocate for female leadership in creative industries, teaching business fundamentals to designers at ECAL, HfG Schwäbisch Gmünd, and Hochschule Mainz.