Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Valeria Moreiro Not Real

Co-Founder & ECD

the speaker

Valeria Moreiro is Co-Founder and Executive Creative Director of NotReal, a design-driven creative house based in Madrid and Buenos Aires. Born in Argentina with journalist parents who inspired her love for print and visual communication, Valeria studied graphic design before working through Buenos Aires' motion design studios. Her visionary creative direction and branding expertise have transformed NotReal into an innovative force, creating projects for Microsoft, Squarespace, eBay, Google, and Nike. Valeria excels at striking the perfect balance between creativity and organization, leading complex CGI design systems and live-action scenarios. Currently based in Madrid with her family and their Chihuahua Roma, she's recognized internationally as a speaker and creative leader inspiring the design community.

the studio

NotReal is a creative house partnering with bold, global brands to build identities, systems, and campaigns that move with clarity, craft, and meaning. Founded in 2017 by Valeria Moreiro, Milton Gonzalez, and Roberto Connolly, with studios in Madrid and Buenos Aires, NotReal believes creativity isn't a department—it's where everything begins. Design-driven, emotionally smart, and detail-obsessed, they've created award-winning work for Microsoft, Squarespace, eBay, Google, Nike, and more. Winners of ADC 104 Merit and creating graphics for The One Show 2026, NotReal thinks in grids and gradients, timelines and tone of voice, moving fast and deep to make things that move people—from positioning to beautiful pixels, from narrative to launch.

the talk

What Does It Mean to Be Creative?

LANGUAGE: ENGLISH

What does it really mean to be creative today? For NotReal, creativity isn't about making beautiful art or chasing trends—it's about mixing ideas, references, and disciplines, taking thoughtful risks, and building meaningful solutions within real constraints of briefs, budgets, time, and expectations. Creativity is born from limitation; problems are not interruptions, but part of the creative act itself. Through real processes and work in progress, Valeria and Milton share an honest view on how they create: anticipating problems, balancing planning with intuition, knowing when to zoom out for the bigger picture and when to zoom in. Why? To make the world more joyful, more colorful, and elevate visual standards around us.