Valentina Culatti is Global Director of Creative Strategy and Sponsored Production at Snapchat, leading creative and strategic partnerships with brands worldwide. She helps marketers connect with Snap's community of over 940 million monthly users by shaping campaigns that merge cultural resonance with technological innovation. Her remit spans global creative leadership, commercial impact, and pioneering AI use to unlock new storytelling, production, and personalization at scale. Prior to Snap, Valentina was Director of Creative Shop Northern Europe at Meta, driving strategic creative solutions for iconic advertisers. She spent nearly a decade at UNIT9 as Managing Director and Board Director, leading award-winning digital, experiential, and film work. Her projects earned Cannes Lions, Emmys, and BAFTAs. Across twenty years, Valentina has navigated media, advertising, and emerging tech shifts, now focused on AI's creative potential.
