Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Stefan Sagmeister Sagmeister Inc

Designer Legend

the speaker

Stefan Sagmeister is one of the most influential graphic designers of our time. As founder of Sagmeister Inc. in New York, his work for the Rolling Stones, HBO, and the Guggenheim Museum has earned virtually every major design award, including multiple Grammys. Beyond commercial work, Stefan explores the relationship between design and happiness through acclaimed documentaries "The Happy Film" and "The Happy Show," which have toured museums worldwide. His TED talks have garnered millions of views, inspiring designers globally to rethink their practice. Stefan advocates for regular sabbaticals to prevent burnout and prioritize meaningful work over endless productivity.

THE STUDIO

Sagmeister Inc. is a New York-based design studio founded by Stefan Sagmeister, renowned for pushing boundaries in graphic design, branding, and visual storytelling. The studio has created iconic work for Adobe, the Rolling Stones, HBO, and the Guggenheim Museum, earning recognition from every major design publication and award program. Known for fearless experimentation, Sagmeister Inc. approaches each project as an opportunity to challenge conventions. Their work often blurs the line between commercial design and art, appearing in museums and galleries worldwide. The studio's philosophy emphasizes beauty and emotion, making it one of the most influential creative studios of the 21st century.

the talk

Beauty as Function: Why Aesthetic Choices Matter More Than Ever

LANGUAGE: ENGLISH

In an era dominated by algorithmic feeds and AI-generated content, Stefan Sagmeister makes a compelling case for why beauty matters more than ever. Drawing from decades of award-winning work and his research for "The Happy Film," Stefan explores how aesthetic choices directly impact human emotion, decision-making, and well-being. He'll share case studies from iconic projects for the Rolling Stones, HBO, and major museums, revealing the strategic thinking behind seemingly aesthetic choices. Stefan challenges the false dichotomy between "beautiful" and "functional" design, addressing how AI is changing creative work and why human aesthetic judgment remains irreplaceable.