Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

Don't hesitate to reach out to us on WhatsApp! Our team is always here to assist you with any questions or concerns you may have. We're just a message away!

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Phillip Maggs SUPERSIDE

Director of AI Product

the speaker

Phillip Maggs is Director of AI Product at Superside, building practical AI systems that help brands maintain consistency without slowing teams down. With decades of experience as a creative technologist, Phillip spearheads Superside's generative AI transformation, testing new tools and processes across over 5,000 AI-powered creative projects. His current focus is the "Brand Brain"—an always-on layer understanding a brand's voice, decisions, and style, making it easier to create great work across endless formats and channels. Leading a product initiative spanning context engineering, agents, and AI-enabled creative tools, Phillip has one simple goal: help creative teams spend less time fighting the process and more time making awesome stuff.

the studio

Superside is the world's leading AI-powered creative service, trusted by over 500 top brands including Meta, Google, Amazon, Nike, Coca-Cola, and Salesforce. Operating as your creative team's creative team, Superside delivers faster, more efficient creative solutions through AI-certified talent, custom AI workflows, and cutting-edge tools. With over 5,000 AI-powered projects delivered and counting, Superside helped clients save $3.5M and cut timelines in half in 2024 alone. Services span ad creative, video production, motion design, web design, branding, and AI consulting. Through proprietary platforms and over 40 AI-powered workflows, Superside blends human brilliance with AI's speed and efficiency, delivering work that's consistently on-brand without sacrificing quality or creativity.

the talk

Building a Brand Brain

LANGUAGE: ENGLISH

Most teams treat brand guidelines like a PDF you read once and promptly ignore. Meanwhile, the real brand lives in a thousand tiny decisions: which template you reuse, how you name files, what feedback patterns you've learned from stakeholders, and most importantly, what "on-brand" really means for this channel, this market, this moment. In this session, Phillip breaks down how Superside builds a "Brand Brain"—a living system capturing standards, preferences, and project memory so creative work gets faster and more consistent over time. You'll see what goes into the brain, and discover how intent, context, and trust are the non-negotiables for getting customers to adopt AI products in practice.