Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

Don't hesitate to reach out to us on WhatsApp! Our team is always here to assist you with any questions or concerns you may have. We're just a message away!

Close

Paolo Dagrada SDWWG

CEO

THE SPEAKER

Paolo Dagrada is CEO and Creative Director of SDWWG, Digital Creative Agency specialized in B2B communication based in Milan, Italy. Specialist in strategies for high-complexity technical markets. Helps B2B companies become authoritative voices through high-value proprietary content. Introverted, positive, visionary.

Co-founder SDWWG LAB (in-house production house) with filmmaker Alessandro Ferrari. Over 40 years experience in B2B communication across Logistics, Energy (Oil & Gas), Pharma, Technology, Manufacturing, Automotive, Finance sectors. Speaker at Global Summit Marketing & Digital. Consultative approach helps brands identify useful actions to be known, appreciated, loved through tailored communication strategy.

the studio

SDWWG is Digital Creative Agency specialized in B2B communication. Creates tailored omnichannel communication projects designed to achieve tangible results and increase company authority. AI integrated in workflows to improve performance. Experts in Logistics, Energy (Oil & Gas), Pharma, Technology, Manufacturing, Automotive, Finance markets. SDWWG is 360-degree strategic partner helping companies reach their objectives.

Founded 1983. Headquartered in via Morimondo 26 Milano. Over 40 years experience in B2B communication. Three specialized divisions: SDWWG, SDWWG FARM, SDWWG LAB. Team led by CEO Paolo Dagrada and co-founder Alessandro Ferrari. Services: Omnichannel communication, Industrial LinkedIn storytelling, Video strategy, Lead generation, Performance advertising, Web development, Social media management, Digital marketing, Neuromarketing AI. Using AI and Neuromarketing, reduced cost per acquisition (CPA) 46%, cost per lead (CPL) 29%, doubled conversion rates.

the talk

B2B Storytelling Evolution: Winning the Attention Battle Against the Algorithm (and Creators) in Technical Industries

LANGUAGE: ITALIAN

In 2026, your company’s real competitors are not just other players in the market, but also social media algorithms and creators who capture the attention of decision-makers. How can a B2B company rise above the noise without oversimplifying its technical expertise?

Paolo Dagrada of SDWWG reveals how to turn industrial complexity into native storytelling for modern digital channels. Moving from static institutional communication to fluid storytelling that builds a presence on LinkedIn and across new digital touchpoints. Adapting complex technical messages (Pharma, Logistics, Manufacturing) to the fast-paced language of social media while preserving technical credibility. Integrating video content production and Original Stories into an omnichannel strategy that generates real engagement. For marketing managers, communication directors, and B2B CEOs who want to evolve their brand by stopping the interruption of audiences and starting to truly engage them.