Ivan Zambanello is R&D Lead at AQuest. Works for over 15 years where code meets experience and technology becomes creative language. Built approach that unites project vision, research and experimentation, transforming innovation into digital, physical and phygital experiences capable of engaging people authentically.
Solid mastery of languages and creative tools, real-time and 3D software, develops solutions where engineering and imagination work together. Work moves in hybrid space, where technology and art contaminate each other to give life to new ways of interacting, perceiving and storytelling. Accustomed to operating in multidisciplinary and high-complexity contexts, finds in experimentation engine of every project and in problem solving lever to open unexpected possibilities. Today constantly explores boundary between artificial intelligence, machine learning and interactive art, with objective of redefining relationship between people and technology and contributing to imagining future of digital experiences.
Michele Zorzetto is Creative Director at AQuest, WPP reference agency for creative and technological innovation. Career started in communication world 11 years ago, touching various communication areas including strategy, data analysis, creativity. Education: Laurea in New Technology of Arts | Graphic Design, Accademia di Belle Arti di Venezia 2009-2013. Previously worked at FiloBlu, AKQA, H-ART, H-FARM.
Thanks to transversal skills combined with passions for photography and art, today guides creative team at AQuest dedicated to research and development and experimentation on non-traditional media. From creation of interactive physical installations to use of artificial intelligence on digital projects, continues to experiment on creative projects interpreting wrong paths as possible unexplored trails that lead to innovation. Big fan of Master Yoda's phrase: "Do or do not, there is no try."
