More Human Than Ever
LANGUAGE: ENGLISH
In times of AI, human insight is more important than ever. Whether you work with AI or not, creativity is having mindset of experimentation.
Marina Willer explores how she uses unusual processes of work to create work that is original and always different. Drawing from career leading major brand identities for Rolls Royce Motor-Cars, Tate, Amnesty International, and designing most-visited Design Museum exhibitions (Ferrari: Under the Skin, Stanley Kubrick), Marina reveals creative approach prioritizing human intuition over predictable formulas. As filmmaker whose Red Trees premiered Cannes and released worldwide by Netflix, she demonstrates how crossing disciplines—from graphic design to filmmaking to exhibition design—keeps work fresh and unexpected. For designers navigating AI-saturated landscape, Marina's talk offers alternative: embrace experimentation, trust unusual processes, pursue originality through human insight. Because technology may generate options, but creativity requires mindset willing to explore unfamiliar territory. In era of artificial intelligence, Marina argues, being more human than ever means staying curious, experimental, and committed to creating work that could only come from lived experience and intentional creative choices.
