Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Marcus Wendt Field

Founder & Chief Creative Officer

the speaker

Marcus Wendt is Founder and Chief Creative Director of FIELD.IO, a global creative design and innovation studio based in London and Berlin. Born in Germany, Marcus studied Visual Communication and Fine Arts at Kunsthochschule Kassel before founding FIELD.IO in 2009. His vision drives the studio's pioneering work at the intersection of brand identity, interactive storytelling, and immersive experiences, establishing FIELD as a creative powerhouse where cutting-edge technology and bold design thinking converge. Since 2019, Marcus has been a member of Alliance Graphique Internationale. Over sixteen years, he's led groundbreaking projects for Nike, IBM, Meta, Chanel, Google, and Mercedes-Benz, creating intelligent systems that sense, respond, and adapt at scale.

the studio

FIELD.IO is a global design and innovation practice based in London and Berlin, shaping intelligent spaces, experiences, and products. Founded in 2009, the studio fuses creativity with technology to craft future-facing brand identities, immersive storytelling, and advanced design systems. FIELD.IO believes intelligent spaces and products shouldn't just respond—they should anticipate, inspire, and evolve. Partnering with leading brands including Nike, IBM, Meta, Chanel, and Google, the studio delivers holistic strategic, creative, and technical approaches. Harnessing ambient intelligence beyond the screen, FIELD creates magic moments for audiences through responsive storytelling spaces that engage all senses and adapt in real-time, integrating seamlessly into architecture, events, and culture through impactful, memorable experiences.

the talk

Designing Coexistence

LANGUAGE: ENGLISH

Over sixteen years, FIELD.IO built systems that helped brands sense and respond at scale—intelligent retail for Nike, spatial operating systems for Chanel, generative identity for Meta. But the next question isn't how brands live with AI—it's how we do. Marcus Wendt shares what he's learning from prototyping coexistence across every layer of life, from a poetic sky journal to a spatial operating system, and why the future of design isn't about interfaces, but intimacy. As creative intelligence reshapes how brands connect with people, this talk explores what happens when intelligence meets imagination—creating systems that develop intuition and respond like living things.