Lorenzo Cordioli is an Italian-American technologist, maker, and the co-founder with Enrico Forghieri of MACHINEZERO, where he leads innovative projects for iconic brands such as Dolce & Gabbana, Loro Piana, Bulgari, Max Mara, Burberry, and Nike. A former Head of Emerging Technologies at WPP with an academic background in Music Technology from NYU Steinhardt and Human-Computer Interaction from the University of Trento, his past portfolio includes work for Microsoft and Gucci, among others.
Lorenzo combines deep technical expertise in hardware development with a strong track record in interactive installations, bringing a distinctive and forward-thinking perspective to every project. His work is driven by a sophisticated understanding of “Hardwareland” and a strategic approach to innovation management.
With MACHINEZERO, he recently won the NEXT Award at the Videocittà Festival for Humanae, an interactive installation that evolves in real time. Lorenzo is also a sought-after speaker, having presented at leading global events including Digital Design Days, Awwwards, Italian Tech Week, and Adobe Creative Cloud.
