Gianluca Brugnoli is VP of UX at TomTom, leading team of 60 designers and researchers.
Design turns technology into meaningful products and experiences for people. Gianluca has been working in design for about 30 years now, building UX and CX solutions for both B2B and B2C platforms, sometimes winning a few awards along the way. Gianluca is a Design teacher and pioneer of the "Product System" concept. It really comes from trying to connect the dots between business strategy, design, and innovation, using human-centered design techniques, processes, and tools, because great products don’t happen in silos. Over the years, he led and supported multiple international multidisciplinary creative teams, across Fintech, Automotive, Consumer apps and Enterprise software. Expert in Service Design, Design Leadership, Innovation strategy, digital transformation helping organizations build and scale products that reach millions of people, and actually make their lives a bit better.
