Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Gabriele Rossi Accurat

Co-Founder

the speaker

Gabriele Rossi is a designer and digital entrepreneur. In 2011, he co-founded Accurat in Milan and now leads its US operations from Brooklyn. He also co-founded and runs Salotto, a design collective and cultural space in Brooklyn representing Italian excellence and innovation in arts and design. Previously, he co-founded and managed Bonsaininja Studio, a communication agency in Milan. Over twenty years in digital design, Gabriele has managed information design and data-native innovation projects for clients including IBM, Google, Ferrari, PayPal, Starbucks, United Nations, Gates Foundation, World Economic Forum, and MoMA. He serves as design and technology advisor at Pentagram and has taught at Politecnico di Milano and NABA Nuova Accademia di Belle Arti, lecturing on data and design at Parsons, Columbia, Pratt, SVA, and UPenn. MS in Communication Design from Politecnico di Milano.

the studio

Accurat is the Data-Native Design Company, founded in 2011 by Giorgia Lupi, Simone Quadri, and Gabriele Rossi, with offices in Milan and Brooklyn. Accurat Studio creates data-native experiences for branding, cultural spaces, and digital interactions, collaborating with marketing and communication leaders to transform raw data into compelling stories, immersive activations, and strategic assets that elevate brands and engage audiences. Accurat Tech focuses on rapid prototyping and design of intelligent data-native systems and software, working with tech startups and forward-thinking enterprises to develop innovative digital products, seamlessly integrating AI, automation, and advanced visualization to build the next generation of tools and platforms. The team combines data scientists, analysts, designers, developers, and strategists, creating enterprise-grade software products and digital experiences that make complex data digestible, actionable, and beautiful. Award-winning work recognized for humanistic, imperfect approach to data visualization.

the talk

The Death of the Deliverable

LANGUAGE: ENGLISH

The golden age of the deliverable is over. Static artifacts decay rapidly in a world of autonomous AI and hyper-fluctuating data—so how do you trade the illusion of certainty for chaotic dynamism of organizational metabolism? What does it take to deploy living, unpredictable organisms instead of dead, pixel-perfect deliverables? Theoretical research and design determinism have become the most expensive way to be wrong when prototype cost is near zero. Drawing from Accurat's work with IBM, Google, Gates Foundation, and MoMA, Gabriele explores how to stop clinging to maps already obsolete the moment they're printed and instead build compasses that live and breathe with changing markets. When AI generates code, visuals, and charts at will, what's the single highest-margin service left for human professionals? How do you transition from skilled violinist to conductor—the elite data-native consultant who sells clarity through construction, actively shaping living, breathing futures instead of trying to predict them?