Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Gabriele Ricci RICCI Design in Motion

Creative & Motion Design Director

THE SPEAKER

Gabriele Ricci is Italian award-winning Creative and Motion Design Director working at intersection of design, storytelling, and strategy. With over 15 years experience, he directed high-end visual campaigns for global brands including Emporio Armani, Ray-Ban, Oakley, and Sky Italia, and created 3D promotional film for Arnold Schwarzenegger's book published by Taschen.

Through RICCI – Design in Motion®, he explores how technology can amplify human vision rather than replace it—integrating 3D, motion design, and AI into emotionally resonant visual narratives. Work blends strategic thinking with artistic sensitivity, transforming complex ideas into immersive experiences that move audiences across cultures. Based Milan, manages projects from conception to final delivery, leading multidisciplinary teams of talented artists united by passion for design, innovation, and uncompromising aesthetics. Awards include Motion Design Awards recognition (Jury Member 2024; projects for Taschen, Emporio Armani, Vasily Klyukin, Ray-Ban), Premio Mediastar (Special Star for Creative Direction 2023, Art Direction 2022, First Place Categoria Sigle 2022). Since 2019, mentors emerging designers at Scuola Civica del Cinema Luchino Visconti and Nid Nuovo Istituto di Design. Deeply inspired by nature, animals, and systems of intelligence found in natural world, Ricci advocates for conscious dialogue between humans, technology, and environment—where design is not only seen, but deeply experienced.

the studio

RICCI – Design in Motion® is creative studio led by Gabriele Ricci, merging creative direction with hands-on execution, managing projects from conception to final delivery. Studio specializes in crafting high-impact computer graphics videos and visual narratives for brands, companies, and creative agencies.

Philosophy emphasizes balance between artistic intuition and strategic thinking—merging beauty with clarity, emotion with intention. Motion design isn't just about aesthetics—it's about crafting meaningful stories that connect, inspire, and deliver results. Deep understanding of entire production pipeline with extensive experience in 3D animation, art direction, and artificial intelligence enables creation of scripts, stylish images, and high-quality video animations. Studio leads and collaborates with curated network of freelancers—talented professionals united by burning passion for design, innovation, and aesthetics. Clients include Emporio Armani (Diwali special edition, Celebrating India campaigns), Ray-Ban ("You are on"), Oakley, Sky Italia, Taschen (Arnold Schwarzenegger promotional film, NFTs project), Vasily Klyukin. Awards-winning work recognized by Motion Design Awards and Premio Mediastar. Approach combines strategic consultancy with agile production, ensuring clear, well-defined messages delivered quickly and incisively, leaving lasting impression with effective content that engages, informs, and entertains audiences.

the talk

The Human Algorithm: Why Creativity Cannot Be Automated

LANGUAGE: ENGLISH

In era where artificial intelligence can generate almost anything, what remains uniquely human in creativity? Through case study of DDD Palermo opening titles, Gabriele Ricci explores evolution of creative figure—from rigid divide between specialist and generalist toward new Renaissance model.

By integrating AI into traditional 3D and motion design pipelines, he demonstrates how technology does not replace vision, but amplifies it. Drawing from 15+ years directing campaigns for Emporio Armani, Ray-Ban, Oakley, and creating promotional films for Taschen, Gabriele reveals how strategic thinking merged with artistic sensitivity transforms complex ideas into immersive experiences. Talk reframes risk as strategic asset and decision-making as true signature of contemporary designer. Because while machines can generate options, only humans can choose with intention, take risks, and create with presence. For motion designers, art directors, and creative professionals navigating AI revolution, this talk offers framework for understanding technology not as replacement for creativity but as amplifier of human vision. Deeply inspired by nature and systems of intelligence found in natural world, Gabriele advocates for conscious dialogue where design is not only seen but deeply experienced. Future of creativity belongs not to automation, but to human algorithm—where intuition, emotion, and intentional choice remain irreplaceable.