Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

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Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Ferdi Alici Ouchhh

Director and New Media Artist

THE SPEAKER

Ferdi Alici is Director and New Media Artist at Ouchhh Studio for over 15 years. Ouchhh Studio is a leading force in creative new media, pioneering data-driven art forms including data paintings and sculptures. Philosophy: "data as a paint, algorithm as a brush." Multidisciplinary creative hub focused on interactive new media platforms, data paintings, artificial intelligence, data-driven sculptures, kinetic public arts, immersive experiences, offering direction, art direction, and producing A/V architectural facade performances.

Created approximately 75 public art projects across every continent in cities including Tokyo, New York, LA, Mexico, Seattle, Chicago, Miami, Abu Dhabi, Milano, Paris, Melbourne, Shanghai, Beijing, Washington DC, Montreal, São Paulo, Seoul, Roma, Moscow, Prague, Brussels, Hong Kong, Jakarta, Scotland, Singapore, Las Vegas, London, Barcelona, Berlin, Petra, Dubai. Clients and partners include Ars Electronica, CERN, NASA, Google, Signal, iMapp, Mutek, Melbourne Light Festival, Mori Museum Tokyo, Singapore Art and Science Museum, Frost Miami Science Museum, SAT Société des arts technologiques Montreal, Canada National Space Center UK, American Indian Arts, Atelier Des Lumière, LLUM Light Festival Barcelona, PETRA Light Festival, Bulgari, Hennessy, Mercedes, Nike, Audi, Infiniti, Absolut, Wired, Ferrari F1, TEDxCERN, League of Legends, Sony PlayStation, Paramount Pictures, Warner Bros.

Multiple international awards: Red Dot Design Best of the Best Awards, German Design Award, Iconic Best of the Best Award, MUSE Awards (USA), 10th Annual IDA Awards (International Design Awards LA), Asia Design Award (Seoul), ADC Awards (Art Directors Club NY), CODAwards, AVIXA Awards (Las Vegas).

the studio

Ouchhh Studio is a global leading force in creative new media, boasting over a decade of innovation at the intersection of art, science, and technology. Pioneering data-driven art forms including data paintings and sculptures. Unique methodology merges technological exploration with deep understanding of the enigmatic roots of art, science, and technology, crafting decidedly futuristic vision.

Diverse team comprising engineers, scholars, academicians, AI coders, data scientists, architects, creative coders, designers, media artists, and motion graphic experts united under shared conviction: knowledge transforms into extraordinary poetic public experiences. Multidisciplinary creative hub focused on interactive new media platforms, data paintings, artificial intelligence, data-driven sculptures, kinetic public arts, immersive experiences, A/V architectural facade performances.

Created approximately 75 public art projects worldwide for festivals, institutes, museums, brands including Ars Electronica, CERN, NASA, Google, Mutek, Mori Museum Tokyo, Singapore Art and Science Museum, Atelier Des Lumières, and major global brands. Multiple international accolades: Red Dot Design Best of the Best, German Design Award, Iconic Best of the Best, MUSE Awards, IDA Awards, Asia Design Award, ADC Awards, CODAwards, AVIXA Awards.

the talk

When Data Starts to Feel: Are We Ready for Living Intelligence?

LANGUAGE: ENGLISH

We have always seen data as something to analyze, store, and control. But what happens when data stops being passive—and starts behaving like a living system? We are entering an era where artificial intelligence is no longer just a tool for efficiency, but a medium for perception and interaction. Real-time systems can now process human signals, environmental changes, and collective behaviors—transforming them into responsive, evolving environments.

This shift raises a fundamental question: when systems begin to respond to us in real time, are we still observing them—or co-existing with them? At the same time, AI is evolving from models into agents—systems that can decide, adapt, and collaborate across contexts. This talk explores what this means for creativity, authorship, and human identity. Because the future of innovation is not only about building intelligent systems—but learning how to live with them.