Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

Tickets

Speakers & content

digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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Laura Licari & Venanzio Arquilla Politecnico di Milano

Head of Experience & Innovation / Associate Professor

The speakers

Venanzio Arquilla Associate Professor of the Politecnico di Milano - Design School, Head of the Bachelor Degree on Product Design and the Master Degree on Product Design for Innovation at the Politecnico di Milano - Design School

His research activities deal with design innovation tools and methodologies, service design, design policies, making and fabbing, including different research on innovation and technological transfer of design at national and international levels. Founder of Politecnico di Milano’s Laboratorio COmeta - Design for Autism. Founder and Director of the Experience Design Academy - POLI.design. Founder & CEO of Narvalo, spin-off start-up of Politecnico di Milano.

Laura Licari Executive Experience Director at Publicis Sapient and Experience capability lead at Publicis Groupe, former Customer Experience Director at frog design, Bachelor of Design at Politecnico di Milano, in the last 15 years Laura has been working as CX designer and communication expert leading brand and digital communication projects for international clients in various fields: from fintech to consumer goods, from entertainment&media to healthcare and luxury brands.

Laura is also the co-founder of Converge: format of meet-ups and conferences about tech design and business. https://www.meetup.com/it-IT/convergeAI/. Specialties: CX, design strategy, product design, communication design, art direction, interaction design, brand and corporate identity design, user experience strategy, service design, design research.


Gianluca Brugnoli is VP of UX at TomTom, leading team of 60 designers and researchers. Design turns technology into meaningful products and experiences for people. Gianluca has been working in design for about 30 years now, building UX and CX solutions for both B2B and B2C platforms, sometimes winning a few awards along the way. Gianluca is a Design teacher and pioneer of the "Product System" concept. It really comes from trying to connect the dots between business strategy, design, and innovation, using human-centered design techniques, processes, and tools, because great products don’t happen in silos. Over the years, he led and supported multiple international multidisciplinary creative teams, across Fintech, Automotive, Consumer apps and Enterprise software.

Expert in Service Design, Design Leadership, Innovation strategy, digital transformation helping organizations build and scale products that reach millions of people, and actually make their lives a bit better.

the talk

The state of UX in Italy. How AI is reshaping the profession

[LANGUAGE: ITALIAN]

The State of UX in Italy is a survey launched by Politecnico di Milano and the Experience Design Academy at POLI.design - first in 2025, at a pivotal moment for the profession, and again in 2026, with results expected by the first week of May. This session will surface the core insights from the past year, tracing what has shifted - and what hasn't - against the backdrop of a rapidly evolving digital market and the turbulent rise of AI tools.

UX is today a mature discipline. But how is it navigating the AI era? Is the community already adopting these tools? Are they delivering real value? How are practitioners managing the relentless churn of new platforms driven by online hype - and how are they building the skills needed to design, orchestrate, and advocate for AI-powered experiences from a Human-Centred perspective?

Four professionals will bring these questions to life from distinct vantage points - academia, consultancy, product, and freelance - reflecting the full breadth of UX practice today.