Some Contents Don't Belong on Screen
LANGUAGE: ITALIAN
Caffè Design was born as digital media project: space to talk about design through podcasts, videos, and social content, making it more accessible without flattening complexity. But after years of observing, interpreting, and commenting on design, question started to emerge: what happens when that same point of view stops being content and becomes an object?
This talk explores shift through lens of Design Kills, Caffè Design's product practice, where physical objects are treated not simply as products or merch, but as media products. Pieces that carry meaning, trigger curiosity, and create conversation. Rather than designing objects purely for function, goal is to design things people can build relationship with: objects that can be interpreted, explained, shared, and lived with over time. Moving between digital culture and physical design, talk reflects on product as slower form of media: something more deliberate, more persistent, and more capable of entering everyday life. For designers, content creators, and brand strategists, Caffè Design shares how design can move beyond screens and how physical objects can become content, identity, and conversation all at once.
