Bianca Borri is Co-Founder of WE RAD, creative studio established 2016 in Florence. Alongside Matteo Chiti, Bianca built studio helping bold and valuable brands stay relevant through communication grounded in authenticity.
Philosophy: "The Right Thing Over The New Thing" – we don't chase trends, we chase truth. New fades fast. Right stays. WE RAD operates across four connected units: Strategy, Branding, Digital & Content Production, unified by creative vision and art direction delivering one thing: authenticity. Studio recognized with Digital Design Award for website design excellence. B Corp Certified, demonstrating commitment to sustainability and ethical business practices. Team includes 11 employees including partners Carolina Landi, project managers, and design talent. Work spans prestigious clients including Dr. Vranjes Firenze, Aquazzura, PISSEI (3D configurator), KOBAK, Même Road, Biancalani textiles, and more. Offices in Florence and London. Approach prioritizes details—"Every detail counts"—believing attention to detail differentiates meaningful work from merely trendy output.
Matteo Chiti is Co-Founder and Associate Founder of WE RAD, creative studio established 2016 in Florence. Together with Bianca Borri, Matteo built studio grounded in philosophy: "The Right Thing Over The New Thing."
WE RAD helps bold and valuable brands stay relevant through communication rooted in authenticity, not trends. Studio's work spans Strategy, Branding, Digital & Content Production, unified by creative vision delivering one constant: truth. "We don't chase trends. We chase truth. Because new fades fast. Right stays." Matteo's leadership recognized with Digital Design Award honoring website design excellence. B Corp Certified studio demonstrates commitment to sustainable, ethical business practices. Notable projects include immersive digital experiences for Dr. Vranjes Firenze ("Firenze in Translation"), Aquazzura ("Born of Butterflies"), PISSEI's revolutionary 3D cycling kit customizer, and editorial work for MOB Journal ("Humancore"). Matteo's approach emphasizes details as differentiator—mantra "Every detail counts" drives studio's work across color storytelling, immersive scrolling, micro-interactions creating coherent brand experiences. Based Florence with London presence.
