Milano • Palermo
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026
Superstudio Village

Milano
7-9 May 2026

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digital design days milano 2026

Enjoy inspirational talks by world-renowned creative minds and business visionaries, along with workshops and masterclasses led by industry leaders and renowned experts.

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SAY SUPERSTRINGS

by Ouchhh Studio & Violetta Zironi

About

What if matter is nothing but notes coming out of a vibrating string?

SAY SUPERSTRINGS is a Real-Time Generative EEG Installation Performance that sits at the intersection of neuroscience, music, and data-driven art. Created by Ferdi Alici of Ouchhh Studio in collaboration with interdisciplinary artist Violetta Zironi, the experience transforms the electrical activity of a musician's brain into a real-time visual performance — making the invisible architecture of thought, emotion, and sound visible to the human eye.

The science behind the work draws from superstring theory: the idea that all matter in the universe is composed of one thing — vibrating, infinitesimal strings. These strings, resonating at different frequencies, bring everything into existence. When pulled in a certain way — like a violin or guitar string — they create a frequency. A pitch. A note. The universe, in this framework, is a symphony. And every physical law fits within it.

At DDD26, Ferdi and Violetta bring this philosophy to life through electroencephalogram (EEG) technology. As Violetta performs live, her brain waves — Delta, Theta, Alpha, Beta, and Gamma — are captured in real time and transformed into generative visual output. Data about emotion, focus, attention, and neural mechanisms become the raw material for an ever-evolving visual landscape. The musician's inner world becomes the canvas. The audience witnesses thought as image, feeling as form, sound as matter.

This is not a concert with visuals. It is not a data visualization with music. It is something far rarer: a cognitive performance where the boundary between mind, music, and universe dissolves in real time.

About Ferdi Alici / Ouchhh Studio

Ferdi Alici is Director and New Media Artist at Ouchhh Studio — one of the world's leading forces in creative new media. For over 15 years, Ferdi and his team have been pioneering data-driven art forms: data paintings, AI-driven sculptures, and immersive architectural performances, guided by a singular philosophy: "data as a paint, algorithm as a brush." SAY SUPERSTRINGS was first performed at Ars Electronica in Linz, Austria — one of the world's most prestigious platforms for art, technology, and society.

About Violetta Zironi

Violetta Zironi is an Italian-born, Nashville-based interdisciplinary artist working at the intersection of music, immersive performance, and digital art. A professionally trained composer and synesthete, Violetta uses her perceptual condition — the ability to experience sound as color, shape, and sensation — as a creative framework, developing multisensory works that bridge art, technology, and experiential design in deeply original ways. At DDD26, her brain becomes the instrument, and the stage becomes the universe.