​​Static arrows, maps and boring timelines? Forget about that. For the 10th birthday of DDD, goodbase, Milan-based creative growth studio with roots between Europe and Brazil, designed an interactive wayfinding experience to challenge your perception of time.
This isn't just about finding your way through the conference but about tracing the route of international design through a physical and digital time portal.
The installation breathes through three modular, overlapping levels:
The Past
Celebrating the echoes of visionary speakers who have defined DDD since 2016.
The Present
Highlighting the voices that lead the change at DDD2026.
The Future
Moving you from the physical world into the digital, where your dreams for a brighter tomorrow will take shape.
FROM OBSERVER TO AUTHOR / WHAT YOU CAN EXPECT
While the physical installation will guide your steps through the fair, a hidden digital layer waits to be unlocked. We aren’t just looking at where we’ve been; we are inviting you to imprint your own desire for the future of design. Prepare to interact with an AI-powered system that doesn't just invite you to dream about a brighter future of design but helps you find your place within it.
But the experience won’t end on a screen. If you follow the path until the end, your dream for the future will take you back to the material world for a ritual of hopeful connection at the goodbase booth.
Are you ready to bridge the gap between today’s dreams and tomorrow’s reality?
