The challenge
Not about perfect pixels. About thinking fast, deciding boldly, and creating under real pressure — live, in front of the arena.
The brief is unveiled live at the start. It may take the form of a landing page, a mobile interface, a product feature, a campaign concept, or a key visual. Participants must respond directly to the brief with a visual concept or interface design — original, considered, and fully their own.
At the end of the two hours, participants submit one main screen or concept, plus optional supporting elements. No extensions are permitted. Late submissions will not be accepted under any circumstances.
Tools & AI
Any design tool is allowed — Figma, Adobe, or any other tool of your choice. AI tools may be used as creative support, but the concept and execution must be driven by the participant. AI cannot generate the entire solution. What the jury evaluates is your thinking, not your prompts.
